Simplifying Product Management

Hi, I'm David Pereira

I’ve failed more than I’ve succeeded—and that’s exactly what makes me tick.

Born in a small Brazilian town with big dreams and no plan, I was the kid who asked, “Why not?” instead of playing it safe. That simple question became my secret, taking me from coding my first website with no budget to helping global teams solve problems that truly matter.

Along the way, I discovered that failure isn’t the opposite of success—it’s the fuel for it.

I’ve spent over 17 years working across industries like e-commerce, automotive, and public services, guiding teams to deliver real value rather than just ticking boxes. Titles don’t impress me, but responsibility and impact do. I’ve learned to simplify the complex, focus on outcomes, and inspire teams to unlock their potential—sometimes by unlearning everything that holds them back.

You might find me jamming on my guitar when I’m not coaching teams or speaking on stage. Like great music, great products start with a little mess, a lot of passion, and the courage to create something people will never forget.

These days, I’m diving deep into maritime innovation, working to reshape an industry while making space for bold ideas to thrive.

Reach out at [email protected]

Highlights of My Journey

Author of Untrapping Product Teams: Best-selling book on product management, grounded on reality, not fantasy. Sold in 70+ countries. And praised by industry references like Marty Cagan, Aakash Gupta, and Mike Cohn.

Top writer on product management and agile: 350+ published articles with millions of reads worldwide. The content I share has helped professionals worldwide to create value faster.

Guiding an agency from traditional project management to modern product management: I led the team on a transformational journey to focus on outcomes instead of outputs. Leading over following. Satisfying customers instead of pleasing them. The mission required staff training, hiring, changes, and organizational coaching. It was exciting and rewarding.

Innovate the secondhand car market in Brazil. We created a business of 200M USD per year. I was the Product Owner responsible for three Scrum Teams. I led them in discovering solutions that disrupted this market.

Exponential marketplace growth: from a 500K € to 45M € revenue per year. My role was to find alternatives for scaling the business; I was the Product Manager of it.

Where to Find My Content

Blog: every week, I share insights about Agile, Product Management, Startup, and Leadership. You can find my pieces in my newsletter, Untrapping Product Teams.

Conferences: I often attend events as a Keynote Speaker and give live workshops there. You can find more about it here.

Podcasts: every now and then, I am invited as a guest speaker in a Podcast. You can find the recordings here.

Maven: you can attend my live cohort to level up your career.

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