I've seen the same four traps in all companies size. They're not skill problems, but system problems.
Systems don't change by accident. They change by design.
01
Strategy Illusion
Teams lack direction, so they discuss every option forever and commit to none.
02
Roadmap Theater
Roadmaps promise dates instead of outcomes. Unintentionally the plan becomes the goal.
I've sat in these meetings. So have you.
03
Discovery Is a Forbidden Word
Teams jump straight to solutions and treat validation as a delay rather than a necessary learning.
04
Delivery = Feature Factory
Success gets measured in features shipped, not in value created. Busy, reliable, invisible.
Success = features shippedvalue created.
They’re not people problems. They’re system problems. And systems can change.
David Pereira
Ways to work together
Three ways in. One call to start.
From an ongoing advisory partnership to a single keynote, every engagement starts the same way: a short intro call to find out how we can rock together.
01Fractional · Ongoing
Product Advisory
From
5.000,00 €
/ month
An ongoing strategic partner for founders and product leaders. From strategy, to team structure, operating model, and decision-making approach.
/Weekly working sessions, direct access between them
Still learning, every day, from everyone around me.
I love inspiring people to be different.
I was born in a small Brazilian town with big dreams and no plan. Curiosity has been my fuel. I became a product manager without knowing what it was. Started giving MBA lessons without ever considering it. Moved to Germany without knowing how the country looks like. I learned that when we take a leap on ourselves we'll uncover unforeseen opportunities.
Nineteen years in product, from startups to established corporates. My superpower has been the courage to simplify what others complicate. I learned how to share that and inspire people to be courageous and challenge the status quo. Overall, I'm an optimistic, highly approachable passionate product person. If you have any challenge worth overcoming, I can help you out.
20K+
Students worldwide
30+
Countries keynoted
19+
Years in product
Highlights of the journey
Author
Let's work together
Let’s find the real problem.
Start with a short intro call. We find the real problem worth solving, and decide together whether we should work on it.
