Build a web product from zero, with generative AI.
Two afternoons: move from product idea to working web app. AI supports strategy, coding, version control, deployment, and testing. You stay in control.
Most AI courses stop at the prompt. This workshop walks the whole path: clarify the product, build the first version, publish it, and check that it works.
three moves. two days.
01
Shape the Product
Define the problem, the target user, the value proposition, and the first version worth building. Before anyone writes a line of code.
02
Build with AI
Use AI code assistants to create, review, and improve a web application. Ask, refine, challenge. Never lose control of the product.
03
Ship and Test
Version the code, deploy the product to a public URL, and add practical tests for the flows that matter most.
deployed beats perfect.
The agenda
Two days. Two clear halves.
Day one is product thinking, with David. Day two, with Julio, turns the product into something real. 2:00 to 6:00 PM CEST both days, questions throughout.
01Tue, Sep 8 · with David
Product Development Strategy
Turn an idea into a focused product concept before writing code.
/Problem and audience definition
/Value proposition
/User journey and core flows
/MxP scope and prioritisation
/Using AI to support product decisions
the end to end structure that simplifies.
02Thu, Sep 10 · with Julio
Build, Deploy and Test
Use AI assistants as part of a practical engineering workflow.
/Working with AI code assistants
/Creating the web application
/Version control with Git and GitHub
/Deploying the product
/Testing the main user flows
this is where it gets real.
from the room
They came to learn. They left builders.
“It changed the way I think about product strategy and decision-making.”
More than the idea I picked, what impacted me was the structured journey David guided us through to reach a strategic decision. AI expanded what we could explore, but it doesn’t replace critical thinking about what should be built. I left feeling autonomous and confident to run the whole process, end to end, with my own ideas.
Camila OliveiraProduct Manager
“I’m not leaving with a cool demo. I’m leaving with a foundation I can use every single day.”
Truly a spark of light and an accelerator for anyone in product. Within minutes the strategy platform gave me positioning, audience, market, and success metrics, ready to put in front of stakeholders. And building a working product in a few hours brought back the spark of my engineering days.
Natalia RebejaAgile Transformation Coach
“From an idea to a working product in one day. Amazing to see in practice.”
The strategy part gave me the clarity I needed as a PM, with clear tools to organize and prioritize ideas and a better way to show my strategy to others. I’d recommend it to any PM who wants to deliver faster without giving up quality.
Thalyta CostaProduct Manager
What you take away
You leave with a system, not notes.
The goal is not to memorise tools. The goal is a repeatable way to build better with AI.
01
A reusable product-building workflow
A simple sequence you can apply again and again: define, design, build, version, deploy, test.
02
Practical AI collaboration patterns
How to ask, refine, challenge, and review AI outputs while keeping ownership of the product.
03
A realistic view of AI-assisted coding
Where AI helps, where it fails, and how to work around the common mistakes during development.
04
Confidence to ship a first version
You see the full path from idea to deployed web product, including testing the key flows.
The stack
Six tools. All free to start.
A practical stack for turning product ideas into deployed, testable web applications. Install everything before build day with the guided checklist.
Product management on one side, building software with quality on the other. The workshop lives where the two meet.
Product Management
David Pereira
Product management instructor, coach, and advisor with 19+ years in digital products, from software engineer to CEO. Focused on helping teams simplify product work and create value.
day one is mine.
Engineering & Quality
Julio de Lima
Software engineering and testing specialist, working with software engineering since 2006. Focused on building software with quality through testing, automation, and modern engineering practices.
day two is Julio’s.
Your seat
Two days. One shipped product.
Spend two afternoons learning how to design, build, publish, and test a web product with generative AI. Seats are limited so the room stays interactive.
/Two live sessions, 2:00 to 6:00 PM CEST
/Day 1 (Sep 8): Product Strategy, with David
/Day 2 (Sep 10): AI-assisted build, deploy, and testing, with Julio
/Materials and practical examples included
Limited seats
100X Builder
Two-day live workshop
€997
September 8 & 10, 2026 · 2:00 to 6:00 PM CEST · Online, via Zoom
The session is recorded. The recording is sold separately, so live is the best value.
Questions, answered.
No. Basic technical knowledge helps, but the workshop shows the whole workflow in a guided way. You do not need to be an expert developer.
The instructors build a product live and explain every step. You can follow along, ask questions, and reuse the workflow for your own ideas afterwards.
Claude Desktop is the main AI tool for the day. Already comfortable with another assistant? You can use it, as long as you can follow the same workflow.
At least a Claude Pro account. We also use the 100X PM platform, Git, GitHub, Vercel, and MongoDB. Follow the step-by-step setup guide before day one to get everything installed and verified.Open the setup guide.
Yes. The workshop is recorded, and the recording is sold separately.
your move
How long have you been almost building it?
Two afternoons, the full path: define, design, build, version, deploy, test. Then it is yours to reuse.
